Selling apparel or other products online? Add a QR code to the design, label, the logotype, etc. Consider this…
Why add a QR code to your online product(s)?
If someone wearing your t-shirt is approached by an admirer, they can let the other person scan the QR code. To minimize touch points and maximum sales, point to the link to the T-shirt’s sales page. Another option is to point the link the marketplace where the T-shirt is sold.
Advanced tip: Setup 404 “Page not found“ page that reveals your marketplace homepage. You would do this in case a product page is no longer at the URL there and/or the product is no longer on sale. In my opinion, a 404 page with no action is complete missed opportunity.